This established charity wanted to raise its profile and increase income from donations.

Our brief was to create an identity that would appeal to architectural professionals of all ages and to develop a new logo, fundraising leaflet and web site – all within a pre-negotiated budget.

The striking two-colour concept combines the Society’s traditional red with a new column and capital logo to indicate support. This has been such a success that two professional bodies have requested special editions of the charity’s explanatory leaflet to send to their members.

“The speed at which it all happened was impressive and the process was
managed so skillfully – jogging people along in a very nice way. We also liked the way that the specialists who were brought in were just as professional and easy to work with.” Keith Robinson, secretary, Architects
Benevolent Society.