James Brett came to us because he wanted to change the name and freshen up the image of his internationally-renowned antiques business – Arthur Brett and Sons.

Because the company was already well established, the transition to James Brett Antiques had to be made gradually. We created these matching logos so that the new identity could be introduced using the familiar initials AB and later replaced with the JB monogram. To show that the essence of the business had not altered, we gave the logos a traditional hand-crafted look that suggested artisanship.

“It’s just what we were looking for – the image is exactly right. We are all very pleased with the result.” Teresa Lotis, personal assistant to James Brett, James Brett Antiques.