This IT company works with SMEs and, increasingly, corporate clients. It wanted a new image that would suit both markets and be flexible enough for a developing organisation.

An important part of the process was identifying Executive Studio’s key characteristics. To show the company’s complex but clear thinking, we created this star logo – each colour can be used to represent an area of the business.

The client was so pleased with the new identity that we were asked to provide a design for its new web site – a great compliment from an Internet expert.

“They grasped the issues surrounding the project quickly and were adept at dealing with technology, even using our electronic voting system to help identify the company’s core values.” Colin Glass, chairman, Executive Studio.