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We were brought in
to design a European corporate identity for property firm Healey &
Baker on the strength of our work with Lloyds Bowmaker. The project included
this signage, which is highly visible even at a distance and really makes
the company stand out from the crowd. As well as liaising with the marketing
director and senior partners, we gave a launch presentation on the new
identity to employees.
In 1997, we were asked back to develop a global image for Healey &
Baker and its new partner company, Cushman & Wakefield.
They appreciated the issues behind the identity and showed a
keen sensitivity to internal processes, giving me the support I needed
to get decisions made. Martin Newman, marketing director of
Healey & Baker, 1988-2001.
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