This fast-growing nursery group wanted new marketing materials that would reflect its modern, enthusiastic approach and role as the country’s leading provider of quality childcare.

One of its priorities was replacing its bulky information file for new customers with something more user-friendly – without increasing the cost. We recommended spending the money on a pre-sales product that would provide parents with full details of Jigsaw’s service. As well as a flyer that doubled as a take-one leaflet, our pack included an application form and two booklets – one of which was a board book printed by specialists in Italy. Click on the arrow to see more.

“We liked the fact that they shared our enthusiasm and really understood what we were aiming to achieve. They were able to highlight what was special about our approach.” Tom Shea, chief executive, Jigsaw Group, 1991-2002.