Following a change of name from Molton Brown Hairdressing to Joseph Koniak Hair, this established Hampstead salon needed rebranding. The owner wanted a more contemporary image that would extend its appeal to younger people, so we created this vibrant but elegantly simple logo.

As well as stationery and appointment cards, we created guidelines that enable the client to produce matching items, such as packaging and tee-shirts, without our help. We also redesigned the shopfront – all to an agreed budget. As for the salon, it has seen a sustained increase in business since the introduction of its youthful identity.

“The clashing colour combination is wonderfully cool and modern. It breathed new life into the premises and our business.” Joseph Koniak, director, Joseph Koniak Hair.