In the mid-1980s, we were selected to create a single global identity for Lloyds Bank. The job ranged from developing new stationery and account opening packs to redesigning its UK branches.

We produced a new corporate alphabet and signage font to work alongside the famous black horse symbol – our design manual went to 50 countries. We also led the project and presented the identity to 400 senior managers. The retail scheme was so successful that it was still in place when Lloyds TSB was launched in 1999.

Click on the arrow to see the previous identities.

“Amanda Tatham and her partners developed good personal relationships at many different levels, which helped acceptance within the bank. They also worked well under pressure of time.” Fred Crawley, deputy chief executive of Lloyds Bank 1987.