Our goal was to make the strategy document visually contemporary, accessible and reader-friendly as well as authoritative. We focused on changes in three areas: text layout, typography and photography.

We re-organised the layout of the large sections of text to achieve greater clarity and coherence and to reflect the NLSA’s priorities. Colour, headlines and effective use of white space entice readers into the content. We also introduced a more modern typeface that is easier to read.

Photography was a major area for improvement in what was necessarily a text-heavy publication. We reduced the number of photographs used in the first edition and replaced them with significantly stronger images of North London people, street scenes and panoramas.

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"I was very impressed with the professional approach to the production of this document. North London has been put on the map." Anne Lippitt, Chair of Strategy Group on the NLSA