A key element of the NLSA strategy document was the client’s 26-point action plan, which is updated every one-to-three years and therefore needed to be included as a loose insert. Back-page folders are expensive and bulky. Our answer was to cut two diagonal slits in the back cover. Two corners of the action plan insert – a single, folded A3 sheet – simply slot in, with the two protruding edges in the same colour as the cover. When taken out, the insert unfolds into an easy-to-read poster.
© Tatham Design 2004