An out-of-date, inherited identity meant that this food preparation and packaging company was not fulfilling its potential. We were asked to give it a new image that would show off its strengths – dynamism, enthusiasm, creativity, innovation, efficiency and, above all, fresh, quality produce.

So we hired a top advertising photographer and let the pictures do the work. The resulting logos, brochures and stationery bring a smile to everyone’s face – not least the chief executive’s, who has seen his sales rocket. The scheme has been used by Business Link as an example of successful design. Click on the arrow to see more.