The owner of this established market research and consultancy business came to us having seen our work for the Association for Qualitative Research. He wanted to expand into different areas and, to do so, needed help finding a new company name and image.

We chose the name Turnstone – a bird that searches under stones to find food. A bird icon was too obvious, so we opted for an image of a landscape and turned the centre of the letter O to suggest a pebble. The concept is subtle yet distinctive and memorable – and reflects the client’s intelligence.

"Amanda and her team produced a distinctive identity that helped the business to be seen as a leading qualitative consultancy. It set us apart from our competitors and impressed our clients." Philly Desai, proprietor, Turnstone.